Stories That Got Picked Up.

The Challenge

Dystany Spurlock was on the cusp of making history as a barrier-breaking driver in motorsports — but the story still needed to be told. The goal was to build broad visibility, attract sponsorship attention, and position Foxxtecca as a brand at the forefront of diversity in motorsports.

The Strategy

A multi-channel PR campaign built around Dystany's story: press releases, targeted media outreach across racing, automotive, mainstream, and diversity-focused outlets, sponsorship announcements, thought leadership placements, and documentary integration.

The Results

• Coverage secured across motorsports, automotive, and mainstream media
• Features in diversity and inclusion publications
• Increased sponsorship visibility and partner interest
• Broader audience awareness beyond the racing community

The Challenge

Lead the editorial direction of one of the performance racing industry's most influential publications and trade events — covering a vast technical and business landscape while maintaining credibility with the most knowledgeable audience in motorsports.

The Strategy

Built a comprehensive editorial program spanning engine building, drag racing, circle track, off-road, and performance manufacturing. Developed relationships with industry leaders, engineers, and innovators to produce content that set the standard for technical depth and industry relevance.

The Results

• Hundreds of technical articles, features, and industry profiles published
• Established PRI editorial as the benchmark for performance industry coverage
• Built a network of industry relationships spanning every segment of motorsports
• Covered major stories across drag racing, circle track, off-road, manufacturing, and more

The Challenge

Produce technical content for industry-leading publications and brands that satisfies the most demanding, knowledgeable audience in the performance aftermarket — professional engine builders, race teams, and serious enthusiasts.

The Strategy

Deep-dive technical articles, product features, and industry profiles written from genuine expertise. Content developed through direct access to engineers, builders, and innovators — not press kit rewrites.

The Results

• Dozens of technical articles published across leading industry outlets
• Product features that drove awareness and sales for performance brands
• Industry profiles that elevated brand credibility and authority
• Long-form content trusted by professional builders and race teams