About Us
Meet the industry veteran who's been on the inside.
Editor. Journalist. PR strategist. Dan Schechner has spent more than two decades inside the motorsports and automotive aftermarket media ecosystem — and built Top End Consulting to put that experience to work for you.
11Years
Leading PRI Magazine Editorial
20+Years
In Motorsports & AUTOMOTIVE
500+
Published Articles & Features
Background
Before Top End Consulting, Dan spent 11 years leading the editorial operations of PRI Magazine and the PRI Trade Show — one of the most influential platforms in the performance racing industry. He's written hundreds of technical articles, feature stories, and industry profiles covering everything from engine building and drag racing to circle track, manufacturing, and precision machining.
That editorial background isn't just a credential, it's a competitive advantage for every client. Dan knows how editors think, what journalists are looking for, and how to frame a story so it gets picked up — not filed away and forgotten. From print to digital, he's been on both sides of the press release.
Today, Top End Consulting works with motorsports brands, performance aftermarket companies, drivers, and teams who need communications that actually move the needle. Whether it's a product launch, a sponsorship announcement, a season-long media campaign, or a story that needs to be told, Dan brings the relationships and the expertise to get it done.
Areas of Expertise
Every Corner
of MotorsportS
Engine Building & Performance Technology
Drag Racing
Circle Track & Short Track Racing
Machining & Precision Manufacturing
Automotive Aftermarket
Motorsports Sponsorship & Business
Brands & Publications
Ready to Work Together?
If you're looking for a communications partner who already knows the industry, the media landscape, and your audience — let's talk.
Get in Touch