Writing. Communications. Public Relations.
Communications ThatMove Brands Forward.
Top End Consulting specializes in communications for race teams, motorsports organizations, and the automotive aftermarket. We help clients tell compelling stories and build stronger connections with customers, sponsors, partners, and fans both on and off the track.
20+
Years in Motorsports
11
Years Leading PRI Editorial
100s
Published Articles & Features
∞
Industry Relationships
Why Top End Consulting
You're Not Just Hiring a Communicator.
You're hiring someone who spent decades inside the motorsports media ecosystem — and knows exactly how stories get covered. Dan Schechner has been the editor, the journalist, the PR strategist, and the guy in the pits. That depth of experience is what separates Top End Consulting from every other agency in the industry.
- Former editor of PRI Magazine and the PRI Trade Show
- More than 20 years in racing and performance aftermarket
- Hundreds of technical articles, features, and industry profiles
- Established relationships across motorsports media
- Proven PR results for brands, drivers, and industry leaders
What I Do
PR That Speaks
MotorsportS Fluently
Writing & Content
Technical articles, feature stories, blogs, white papers, website copy, newsletters, and executive ghostwriting. Content that earns attention because it actually knows the subject.
Public Relations
Press releases, media outreach, product launch campaigns, trade show PR, media placement, and interview coordination. Built on real relationships with the journalists who cover this industry.
Strategic Communications
Messaging development, brand positioning, content strategy, thought leadership, and sponsorship communications. The big-picture work that makes everything else land harder.
Trusted by Industry Leaders
Selected Work
Stories That
Got Picked Up
National media coverage across racing, automotive, and mainstream outlets
Drivers & Teams
Foxxtecca & Dystany Spurlock
Industry-defining editorial across drag racing, circle track, machining, and performance
Editorial Leadership
11 Years at PRI Magazine
Hundreds of technical articles, product features, and industry profiles
Technical Content
Engine Builder & Speedway Motors
Ready to Get to Work?
New product launch, sponsorship announcement, media campaign, or a story that needs telling — bring it. Dan's been in this industry long enough to know what works.
Schedule a Consultation